On Recruit Tranokala Fanangonana Mpiasa by Shogo Tabuchi

On Recruit Tranokala Fanangonana Mpiasa by Shogo Tabuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Tranokala sy Tranonkala Competition Category.

VolafotsyTranonkala· 2025

On Recruit Tranokala Fanangonana Mpiasa

by Shogo Tabuchi

Client: On Co.ltd

A' Design Award Volafotsy Winner in Tranonkala Category

74,693

Verified Award Winner

Verify Award Status for #164653

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About On Recruit Tranokala Fanangonana Mpiasa

Io sehatra fanangonana mpiasa io dia mametraka indray amin'ny fomba vaovao ny fitadiavana asa mahazatra amin'ny alalan'ny fampitambarana endrika mahasarika ny maso sy traikefa mavitrika ho an'ny mpampiasa. Maka aingam-panahy avy amin'ny kolontsaina eny an-dalamben'i Japana ary mampiditra ny effets danmaku, ny tranokala dia manolotra fifangaroana miavaka eo amin'ny hatsaran-tarehy sy ny fifandraisana. Ny fomba vaovao amin'ny fampisehoana ny votoatin'ny mpampiasa olona dia mikendry ny hisarika ny mpitady asa ihany tsy izany fa hanentana azy ireo hiditra lalina amin'ny soatoavina sy ny kolontsainan'ny orinasa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana On Recruit Tranokala Fanangonana Mpiasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana On Recruit Tranokala Fanangonana Mpiasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana On Recruit Tranokala Fanangonana Mpiasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design transforms the conventional recruitment website by introducing a visually rich and technically advanced platform. The seamless integration of multi-threaded animations, custom typeface, and interactive storytelling creates an engaging user journey. Inspired by Japanese streaming culture, the 'danmaku' effects add a layer of immersive interaction, allowing users to connect with the brand on a deeper emotional level. Academic works such as "Danmaku Commenting: A New Interaction Experience on China's Video Sites" and "The Interface Affect of a Contact Zone: Danmaku on Video Streaming Platforms" informed the integration of these features, highlighting their ability to foster communal and immersive experiences. The website redefines how job seekers engage with employer content, setting a new standard for recruitment platforms.
Dimensions & Packaging: The platform is built to support complex visual interactions, rendering hundreds of animations simultaneously without compromising performance. Using multi-threaded rendering techniques and Pixi.js, it ensures smooth operation across various devices and screen sizes. The CMS allows for real-time content updates, enabling the site to remain fresh and relevant, while the design adapts responsively to different user environments, maintaining a high level of user engagement even under high traffic conditions.
Tags: Recruitment website, interactive design, danmaku effect, dynamic animations, Pixi.js, creative storytelling, immersive experience, Japanese street culture, real-time updates.
Production Technology: Advanced web technologies were employed, including Pixi.js for rendering high-performance animations and multi-threading techniques to manage complex visual effects. The 'danmaku' comment streaming, a key feature inspired by Japanese digital culture, was realized through converting CMS-stored content into optimized textures, ensuring smooth performance even under high user load. The technological approach not only enhances visual impact but also ensures consistent responsiveness across devices.
Design Challenge: The key challenge was to create an interface that balances the dynamic, visually rich effects inspired by 'danmaku' with a clean and easy-to-navigate user experience. Initial user testing showed that chaotic visuals could be captivating, but users needed a clear structure to engage with content effectively. The final design strikes this balance, using visual cues to guide users while maintaining the immersive qualities that make the platform unique. This solution was refined iteratively through testing and feedback, resulting in a platform that keeps users engaged without overwhelming them.
Research: The research aimed to understand the engagement behavior of users who are passionate about art and counterculture, using 'danmaku' inspired interfaces to mimic chaotic but captivating interactions. Testing showed a 35% increase in user interaction rates and a notable rise in time spent on the site. The platform's unique combination of aesthetics and technology, alongside its ability to dynamically adapt content, proved successful in attracting top creative talent. Insights gained from this research guided the refinement of the design, ensuring an optimal balance between visual stimulation and usability.
Inspiration: The design was inspired by the vibrant world of Japanese street culture and the interactive experience of 'danmaku' (comment streams), where user engagement is communal and dynamic. Recognizing the need for companies to stand out in a competitive job market, this project aimed to bring the energy and creativity of street culture into the digital space. The platform seeks to captivate job seekers who are not just looking for a job, but an experience that aligns with their passion for design and innovation. By embracing bold aesthetics and lively interactivity, the site reflects a new approach to employer branding.
Project Duration: The project commenced in Tokyo in August 2023, with structural planning beginning in October. Design prototypes were developed by November, followed by iterations based on user testing. The final design was completed in March 2024, integrating custom typefaces and original illustrations. Front-end development began in April 2024, with continuous refinement based on feedback. The project officially launched in September 2024, marked by high user engagement from day one.
Operation Flow: The user experience begins with an attention-grabbing landing page featuring smooth scrolling and interactive animations that guide the user through the site. The employee interview section is styled like street photography, providing a fashion-forward and authentic representation of the company's culture. The culture page uses animations and illustrations to immerse users in the brand's mission and values, creating an engaging and memorable experience. User feedback indicated that these features significantly enhanced their connection to the company.
Team Members: Producer: MAI (ON CO.LTD.)
Art Director & Designer: Shogo Tabuchi (S5 Studios)
Front-end & Back-end Developer: Tomoya Takahashi (Orunica Inc.)
Illustrator: SEVNZEL (ON CO.LTD.)
Motion Designer: Matsuura Yasuhito
Photographer: Yoshiaki Hikinuma
Interviewer & Writer: Shunsuke Higashida
Image Credits: All rights related to IP / Copyright / Image / Photo / Sound / Video belong to ON CO.LTD.