Volamena Anatiny · 2025
Miniso Land Fivarotana
by Xiang Li
- A' Design Award Volamena 2025 in Anatiny
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Fivarotana
Ao anatin'ny toerana misy rihana telo ao amin'ny Miniso Land dia misy faritra lehibe enina sy karazana vokatra miisa fito-polo mahery mitondra marika iraisana avy amin'ny tontolo IP samihafa. Ny mpamorona dia mahatratra ny fampitambarana ny fahasamihafan'ny sokajy sy ny fahombiazan'ny fampiasana ny habaka amin'ny alalan'ny fananganana faritra misy toe-javatra samihafa, mba hisorohana ny fahamoramam-po azo avy amin'ny traikefa fividianana nentim-paharazana miverimberina. Manomboka amin'ny faritra boaty jamba izay toa ao anaty bibilava mavokely, ny faritra feno izay manana vokatra hita maso toy ny montazy, ny faritra ho an'ny biby fiompy sy ny faritra fofona miaraka amin'ny fahatsapana voajanahary samihafa, ka hatramin'ny faritra plush izay mahatsiaro toy ny miditra amin'ny tontolon'ny angano.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Miniso Land Fivarotana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Miniso Land Fivarotana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Miniso Land Fivarotana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
