Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana

by PepsiCo Design and Innovation

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana

Ny Lay's Deep Ridged Tsiro Mafana no famolavolana fonosana natao ho an'ny tsiro maivana roa amin'ny andiany voafetra amidy any Shina: Spicy Hot Strip sy Spicy Stinky Tofu. Natao ny fonosana mba hahatratra ireo mpanjifa tanora izay mitady fotoana fialan-tsasatra tsotra amin'ny fisakafoanana maivana. Sary sahisahy sy be hery no maneho mazava ny tsiro mafana. Sary vava mifanoritra amin'ny fomba mahafinaritra no ivon'ny famolavolana. Sary sakafo miaina sy mavitrika kosa mampiseho ny tsiro roa amin'ny heriny feno. Ny vokany dia manome an'io andiany voafetra io endrika velona sady mora fantatra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lays Deep Ridged Spicy Flavor Lto 2024 Fonosana Sakafo Maivana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release