Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner) by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2025

Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner)

by PepsiCo Design and Innovation

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner)

Ny Pepsi Diner Milan 2024 dia trano fisakafoanana vonjimaika naorina ho toerana ho an'ny marika nandritra ny fotoana voafetra tany Milan. Ity famolavolana ity dia nitondra ny hevitra momba ny "diner" any New York ho any Eoropa, izay fisokafana voalohany amin'ity karazana trano fisakafoanana ity ivelan'i Etazonia. Ny ao anatiny dia mampiasa ny logo Pepsi vaovao sy ny rafitra maha-izy azy ara-pahitana. Nampiasaina tao anatin'ilay habaka ny fanondroana ny kolontsaina malaza Italianina, anisan'izany ny baolina kitra sy ny mozika, ary nisy fandaharana niaraka tamin'ireo mpanao zavakanto malaza Italianina natao ho an'ireo mpitsidika. Ny tanjona dia ny hifandray amin'ny mpanjifa Eoropeanina amin'ny alalan'ny fampidirana ny kolontsaina eo an-toerana ao anatin'ny tantaran'ny marika.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Pepsi Diner Milan 2024 Trano Fisakafoanana Vonjimaika (Pop-Up Diner) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release