Zhang Gong Lao Jiu 1975 Fonosana Toaka by Wen Liu

Zhang Gong Lao Jiu 1975 Fonosana Toaka by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2026

Zhang Gong Lao Jiu 1975 Fonosana Toaka

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Fonosana Toaka

Zhang Gong Lao Jiu 1975 dia fonosana natao ho an'ny toaka sinoa. Ny endriny ankapobeny dia nahazo aingam-panahy avy amin'ireo hazo lokosta zato taona maniry ao amin'ny tokotanin'ny toeram-pamokarana toaka. Ny boaty ivelany dia vita amin'ny taratasy potipotika mifanaraka amin'ny tontolo iainana, ary ny endriky ny hoditr'hazo dia vita amin'ny fanamboarana miavosa (embossing) fa tsy amin'ny fanontana ranomainty. Ny tavoahangy dia natao tao anaty lafaoro miaraka amin'ny loko fotsy sinoa, ary ny fiovana ao anaty lafaoro dia miteraka endrika voajanahary amin'ny faritra sasany. Ny velaran'ny tavoahangy dia mampahatsiahy ny endrika tonta amin'ireo lavaka fanamasahana taloha. Ny fonosana dia mirefy 125 amin'ny 125 amin'ny 290 milimetatra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Zhang Gong Lao Jiu 1975 Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zhang Gong Lao Jiu 1975 Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zhang Gong Lao Jiu 1975 Fonosana Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li