Fenjiu Jujiang Lingqiong Fonosan-toaka by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.
VolafotsyFonosana· 2026
Fenjiu Jujiang Lingqiong Fonosan-toaka
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award Volafotsy Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #173413The Design
About Fenjiu Jujiang Lingqiong Fonosan-toaka
Fenjiu Jujiang Lingqiong dia famolavolana fonosana ho an'ny toaka baijiu sinoa. Ny sarony ivelany miendrika tendrombohitra dia mampahatsiahy ny Tendrombohitra Luliang, toerana niandohan'ny marika, ary azo asandratra mba hahatratrarana ny tavoahangy ao anatiny. Ny tavoahangy dia manana vava kely sy fototra maranitra, endrika nampiasaina tamin'ny famokarana baijiu sinoa tokony ho enina arivo taona lasa izay. Ny tavoahangy dia namboarina tamin'ny tanana amin'ny seramika ary novitaina tamin'ny lalotra mamirapiratra toy ny vatosoa. Ny fonosana ivelany dia mampiasa kristaly platine sy fandokoana metaly amin'ny hafanana ambony. Ny endriny sary sokitra dia ahafahana mijery azy amin'ny lafiny rehetra.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Fenjiu Jujiang Lingqiong Fonosan-toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Fenjiu Jujiang Lingqiong Fonosan-toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Fenjiu Jujiang Lingqiong Fonosan-toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
- Dimensions & Packaging
- 200mmx210mmx480mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
- Design Challenge
- During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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