SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2017

SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika

by Prism Design

Client: Prism Design

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika

SugarLady dia famolavolana ao anatin'ny tranomboky vonjimaika noforonina ho an'ny marika fitafiana vehivavy any Shanghai, Shina. Ny vatokristaly siramamy no lohahevitra fototra ampiasaina, mampifandray ny endriky ny ao anatiny amin'ny anaran'ny marika. Ny fizarana fampisehoana tsirairay dia natao amin'ny rafitra vy voarakotra takelaka nylon indostrialy. Ny takelaka LED miisa 600 amin'ny 600 milimetatra dia mamirapiratra ny fizarana avy ao anaty, ka ny singa tsirairay dia mamirapiratra malefaka. Ny fizarana dia tsotra sady maivana, ka azo atambatra, afindra ary averina alamina amin'ny endrika maro isan-karazany. Ny velaran-tany manontolo dia 6 amin'ny 10 metatra ary misy efitra fanandramana fitafiana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana SugarLady Ladies Brand Pop-up Store Famolavolana ao Anatiny ho an'ny Tranomboky Vonjimaika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI