Vinicola Cherchi Ny Famolavolana Labels Divay by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Ny Famolavolana Labels Divay by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2017

Vinicola Cherchi Ny Famolavolana Labels Divay

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Vinicola Cherchi Ny Famolavolana Labels Divay

Ho an'ny divay manan-tantara any Sardinia, nanomboka tamin'ny 1970, dia namboarina ny famerenana ny labozia ho an'ny tsipika divay The Classics. Ny fandinihana ireo marika vaovao dia te-hitazona ny rohy miaraka amin'ny fomba nentin-drazana alain'ny orinasa. Tsy toy ny labels teo aloha, niasa mba hanome endrika hatsaran-tarehy izay mandeha tsara miaraka amin'ny kalitaon'ny divay avo lenta. Fa ny labels dia niara-niasa tamin'ny teknikan'ny Braille izay mitondra kanto sy ny fomba tsy misy mizana. Ny modely floral dia miorina amin'ny alàlan'ny famelabelarana ny modely iray eo amin'ny fiangonana akaiky an'i Santa Croce any Usini, izay sary famantarana ny orinasa ihany koa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Vinicola Cherchi Ny Famolavolana Labels Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Vinicola Cherchi Ny Famolavolana Labels Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Vinicola Cherchi Ny Famolavolana Labels Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene