Volafotsy Fonosana · 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Fonosana Tavoahangy Toaka
by Li Zuo
- A' Design Award Volafotsy 2020 in Fonosana
- CLIENT: Wendao WD Creativity
- Estimated Number of Design Views: 22,467
- Verification code F2E9486E86 · Verify this award
Colors
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Fonosana Tavoahangy Toaka
Taiyuan ZHI Yuanyi dia famolavolana fonosana tavoahangy toaka natao ho an'ny Moutai Group. Ny famolavolana dia miala amin'ny fomba mahazatra an'i Moutai ary mitazona fotsiny ilay endrika tavoahangy fantatra, izay nohalehibiazina sy natao avo kokoa. Ny rano no lohahevitra ivon'ny resaka, satria ny toaka dia lazaina ho toy ny rano mitondra fihetseham-po. Ny ambony dia mampiseho lamina ranomasina sy hantsana avy amin'ireo akanjo ofisialy fahiny, miaraka amin'ireo mari-pomba nentim-paharazana milaza soa. Ny onja, ny vato mijoro ary ny rahona dia manondro fahasambarana sy fiainana lava. Ny haingo dia natono teo amin'ilay tavoahangy fitaratra.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Fonosana Tavoahangy Toaka, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Fonosana Tavoahangy Toaka. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Fonosana Tavoahangy Toaka dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
