Ningxiahong Reign Title Tavoahangy Misy Alikaola by Sunkiss Design Team

Ningxiahong Reign Title Tavoahangy Misy Alikaola by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Ningxiahong Reign Title Tavoahangy Misy Alikaola

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Varahina Winner in Fonosana Category

22,445

Verified Award Winner

Verify Award Status for #89801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Reign Title Tavoahangy Misy Alikaola

Ny fitambaran'ny «product + calligraphy + reign titre» dia miteraka maha-marika maso mahaliana. Ny anaram-boninahitra fitondram-panjakana dia teny mahafa-po izay manome fanantenana tsara. Rehefa ampiharina amin'ny fonosana vokatra amin'ny endrika kaligrafrijika, ny vokatra dia manisy ny kolontsaina sinoa kilasy sy ny toetra ara-tsosialy, ary ny fitahian-tsolika ho an'ny vokatra ho an'ny mpanjifa dia omena, ka ny mpanjifa dia tokony hiresaka kokoa rehefa misotro .

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ningxiahong Reign Title Tavoahangy Misy Alikaola, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ningxiahong Reign Title Tavoahangy Misy Alikaola. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ningxiahong Reign Title Tavoahangy Misy Alikaola dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensions & Packaging: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Production Technology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Challenge: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiration: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi