Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #89802

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Colors

The Design

About Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola

Ny sary hoso-doko amin'ny tendrombohitra Helan dia misolo tena ny kolontsaina sinoa sy ny lova ara-kolontsaina malaza an'i Ningxia, raha ny sora-tanana vita amin'ny alimo kosa dia avy amin'ny varahina alimo. Noho izany, ny mpanaingo dia manambatra ireo singa roa solontena ireto ho marika fototra amin'ny maha-kolotsaina ny famolavolana ny fonosana ny tavoahangy, ary mampiditra an'io vokatra io miaraka amin'ny kolontsaina sinoa nentin-drazana hanatsarana ny mombamomba ny mpanjifa avo any amin'ity vokatra ity.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ningxiahong Rock Painting Bronze Script Tavoahangy Misy Alikaola dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi