Feira do Alvarinho Ny Fampielezan-Kevitra by Fabio Alves

Feira do Alvarinho Ny Fampielezan-Kevitra by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VolafotsyDokambarotra· 2020

Feira do Alvarinho Ny Fampielezan-Kevitra

by Fabio Alves

Client: MarkaBranka

A' Design Award Volafotsy Winner in Dokambarotra Category

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Colors

The Design

About Feira do Alvarinho Ny Fampielezan-Kevitra

Feira do Alvarinho dia fety fanao isan-taona izay atao any Moncao, any Portugal. Mba hampitana ny hetsika dia noforonina amin'ny fanjakana taloha sy tantara foronina. Miaraka amin'ny anarany sy ny sivilizasiôna manokana, The Kingdom of Alvarinho, izay notendrena noho izany satria i Moncao dia fantatra amin'ny mariky ny divay Alvarinho dia nitaom-panahy tamin'ny tantaram-piainana, toerana, olona manan-kaja sy angano ao Moncao. Ny fanamby lehibe indrindra amin'ity tetikasa ity dia ny fitondrana ny tena tantaran'ny faritany amin'ny famolavolana ny toetra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Feira do Alvarinho Ny Fampielezan-Kevitra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Feira do Alvarinho Ny Fampielezan-Kevitra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Feira do Alvarinho Ny Fampielezan-Kevitra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019