Another Japan Yamagata Ny Tranonkala by Tsutomu Tojo

Another Japan Yamagata Ny Tranonkala by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Tranokala sy Tranonkala Competition Category.

VarahinaTranonkala· 2020

Another Japan Yamagata Ny Tranonkala

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Varahina Winner in Tranonkala Category

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Verified Award Winner

Verify Award Status for #95346

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Another Japan Yamagata Ny Tranonkala

Fampiseho sary an-tsaina ny toe-tsaina nentin-drazana Japoney nentim-paharazana sy ny trano fandraisam-bahiny maoderina. Mora kokoa ny mampita ny antso ny tranokala hotely mampiasa sary fa tsy ny hanazava amin'ny an-tsipiriany, izay manakaiky an'i Zen Mind. Ity tranokala rehetra ity dia tsy misy afa-tsy mba hampitaina ny kanto amin'ilay hotely. Raha mandinika an'ity tranokala ity ianao dia azo antoka fa te-hitsidika an'i Yamagata.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Another Japan Yamagata Ny Tranonkala, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Another Japan Yamagata Ny Tranonkala. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Another Japan Yamagata Ny Tranonkala dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.