South Branch Sign Hoahoa Roto Wharekai by Tiao Ouyang

South Branch Sign Hoahoa Roto Wharekai by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2020

South Branch Sign Hoahoa Roto Wharekai

by Tiao Ouyang

Client: Oytt Design

A' Design Award Parahi Winner in Roto Whare Category

8,243

Verified Award Winner

Verify Award Status for #100068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About South Branch Sign Hoahoa Roto Wharekai

Ko te Tohu Peka Tonga te hoahoa roto o tētahi wharekai mekameka ā-Hongi Kongi kei Changzhou. Ka whakapaohotia e te kaupapa nei kia 500 mita tapawhā te nui katoa. Ko ngā rawa me ngā tae rerekē e whakatakoto ana i ngā rohe mahi, nā reira ka whakaitihia ngā ārai ā-tinana, ā, ka pānuitia te whakatakotoranga mā ngā whakawehenga kāore e kitea. Ko te terrazzo, te rākau, te hiako me te whakaata e hanga ana i tētahi tauira mokowā whai kiko, kanorau hoki. Ka rere ngā rārangi māeneene puta noa i ngā pakitara me te tuanui, ā, ko ngā rama kua whakaurua ki roto e whakanui ana i ngā taipitopito papai. Ko te hua, he mokowā mārino, mārama hoki, he tauira ngāwari tōna, he āhua whai tikanga, hōu hoki.

The Recognition

About the A' Design Award Parahi

Ko South Branch Sign Hoahoa Roto Wharekai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko South Branch Sign Hoahoa Roto Wharekai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a South Branch Sign Hoahoa Roto Wharekai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.