Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe by Qing Dong

Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe by Qing Dong is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2020

Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe

by Qing Dong

Client: MET Creative Brand

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #100070

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe

Ko Yic Barbecue Market he hoahoatanga o roto whare kai e hipoki ana i te 280 mita tapawha. Ka wehe atu te hoahoa i te toa tapaki kararehe tuku iho mā te tuakiri waitohu i ahu mai i tētahi āhua tarahae iti nō te ao kē. I te tomokanga, ka mihi tētahi āhua e mau ana i te mahiti hāpai hau ki ngā tāngata e haere ana, ā, ka hoatu ki te mata whare he āhua māmā, mārama. Ko te rino kore-waikura whakaata e hanga ana i tētahi tuanui hono tonu me tētahi taiao kai whakamīharo. Ko te ara puare paowa i te wāhi tapaki kararehe kua whakaahuahia hei rerenga UFO. Ka wehea ngā wāhi noho mā ngā rerekētanga o te tae, te whakapaipai me ngā āhua taonga noho, kaua mā ngā pakitara.

The Recognition

About the A' Design Award Parahi

Ko Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yic Barbecue Market Whare Kai o Roto: Wharekai Tapaki Kararehe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.