Yic Barbecue Market Whakaahua Waitohu nā Youjia Gu

Ko te hoahoa Yic Barbecue Market Whakaahua Waitohu nā Youjia Gu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Yic Barbecue Market Whakaahua Waitohu

nā Youjia Gu

Kiritaki: MET Creative Brand

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #100459

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yic Barbecue Market Whakaahua Waitohu

He waitohu ahua i hangaia mō tētahi wharekai tunu kiko. Ko te waitohu nei i hangaia mai i te oro o te tunu kiko, e whakaahuahia nei ko Zila, ā, koia tērā e hanga ana i te kupu ngā o te kaipakihi me te pūnaha tuhi whānui ake. Ko tētahi ahua iti kai-kiko e kīia nei ko Zila beast te mascot o te kaipakihi, he mata ātaahua tōna me te waha tuwhera. Ko ngā āhua porotaka pēnei i ngā whetū me ngā pōro miro e whakaahua ana i ngā aorangi me te mokowā, e tautoko ana i te kaupapa aorangi tunu kiko. Ko ngā tae māringi karaka-mā me te kikorangi-kākāriki e whakawhiwhi ana i te waitohu ki tētahi āhua whakangahau me te āhua ahurei. Kua whakamahia te waitohu puta noa i tētahi rūma o roto e 280 mita tapa rite te rahi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yic Barbecue Market Whakaahua Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yic Barbecue Market Whakaahua Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yic Barbecue Market Whakaahua Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Inenga & Pēketanga: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Tūtohu: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Hangarau Whakanao: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Wero Hoahoa: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Rangahau: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Whakaaweawe: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Roanga o te Kaupapa: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Rerenga Mahi: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Pātene: Copyrights belong to Youjia Gu, 2018
Ngā Mema o te Rōpū: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Whakamana Whakaahua: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.