Mtn Dew AMP Game Fuel Launch Kōhua Inu by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Kōhua Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Mtn Dew AMP Game Fuel Launch Kōhua Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Kōhua Inu

Ko te Whakarewatanga o te Mtn Dew AMP Game Fuel he hoahoa kōhua inu me te tuakiri waitohu mō tētahi inu whakatutuki e rite ana ki te inu, i hangaia mō ngā kaitākaro kēmu. I hangaia te tuakiri ā-tirohanga kia hāngai ki te taiao kēmu me te e hākinakina, i te wā e karo ana i ngā kōrero noa. He tūāpapa whakairoiro kaha e tautoko ana i ngā hua, ngā hononga me ngā wheako kaihoko o āpōpō. I whakawhanakehia tētahi huinga rawa whakarewa katoa, e kapi ana i te waitohu, i te hua me te wheako kaihoko. Ko te whāinga o te hoahoa he whakaatu i te inu i runga i tētahi āhua pono ki ngā kaipara e hākinakina me ngā kaitākaro kēmu.

The Recognition

About the A' Design Award Hiriwa

Ko Mtn Dew AMP Game Fuel Launch Kōhua Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mtn Dew AMP Game Fuel Launch Kōhua Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mtn Dew AMP Game Fuel Launch Kōhua Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release