Chu Cellar Te Whare Rongoā Waipiro by Yong Wu

Chu Cellar Te Whare Rongoā Waipiro by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Chu Cellar Te Whare Rongoā Waipiro

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Te Whare Rongoā Waipiro

He hoahoa takotoranga a Chu Cellar mō tētahi waipiro i hangaia ki Hubei, Haina. He uku te hanga o te pātara, ā, ko tōna āhua he whakatauira i tētahi huinga pere waea, he taonga ahurea nō te kāwanatanga tawhito o Chu. Ko te tauira kei runga i te tinana o te pātara he mea whakarewa ki roto i tētahi puare mātā, ā, ko te pouaka he mea hanga ki te rākau. Ko ngā rārangi piki me ngā rārangi papahoro kei te mata o te pouaka hei whakaiti i te tūponotanga o te paheke i te wā e kawea ana. Ko te tūāpapa o te pouaka hei turanga whakaatu, nā reira ka taea te pupuri i te pātara kau hei taonga whakapaipai. Ko te whāinga kia whakaatahia te hītori me te ahurea o te rohe i ahu mai ai.

The Recognition

About the A' Design Award Parahi

Ko Chu Cellar Te Whare Rongoā Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Chu Cellar Te Whare Rongoā Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Chu Cellar Te Whare Rongoā Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu