Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe by My Linh Mac

Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe

by My Linh Mac

Client: Mmac

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe

Tuhinga Pukapuka: Ko Co Ba Coffee he hoahoatanga whakakiko i hangaia mō tētahi kaipēke kawhe nō Vietnam. E whakaatu ana te whakakiko i te kawhe hēki, he inu tuku iho nō Vietnam kāre anō i tino mōhiotia ki ētahi atu whenua. Ko te waitohu e ahu mai ana i tētahi whakaahua whakaiti o te kaiwhakarewa. Ko te ingoa o te kaipēke i ahu mai i tētahi kupu Vietnamese mō te whaea kēkē, e whakamaumahara ana ki ngā here whānau me te noho hapori. Ko ngā tae kua tangohia mai i te whenua ahuwhenua e tipu ai ngā pīni kawhe. Ka whakamahia te pepa hangarua me te polyester mō ngā pēke me ngā rawa tuhituhi. Ko te hoahoa hōu e aro ana ki ngā kaiinu kawhe e hīkoi haere ana.

The Recognition

About the A' Design Award Parahi

Ko Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Co Ba Coffee Te Take Matua: Te Whakakiko Kawhe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac