Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri by Tiger Pan

Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri

by Tiger Pan

Client: Frangi

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri

Ko Frangi Premium he raupapa takai mō ngā hua tiaki kiri, tae atu ki te wai whakamākū, te lōhana, te kirīmi, te kirīmi karu, te horoi me te kanohi tiaki. Ka whakamahia te putiputi iris hei tohu matua ka puta ki runga i ia takai. He mea whakaahua mārō te tohu ki roto i te ārai acrylic haukū. Ka whakatauira ngā mātaitanga poutū i ngā kākau tipu me te hoatu i te raupapa i tētahi tuakiri whāriki. Ka whakanohoia he whakanikoniko iris āta mahia ki waenga i ngā mātaitanga. Ka whakamahia te acrylic haukū, te karaihe pōkākā me te PE mō ngā hua rerekē. Ka whakaahuahia hoki te kōkō kirīmi me te ārai mirimiri kirīmi karu i muri i te iris.

The Recognition

About the A' Design Award Hiriwa

Ko Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Frangi Premium Te Pūmanawa Matua: Te Takai Tiaki Kiri he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensions & Packaging: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tags: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Production Technology: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Research: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiration: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Project Duration: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Operation Flow: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Team Members: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie