Koura Tā · 2020
ZhuZi Art Pukapuka
- A' Design Award Koura 2020 in Tā
- CLIENT: ZHUZI Art Center
- Estimated Number of Design Views: 103,769
- Verification code 33DC9103CB · Verify this award
Colors
About ZhuZi Art Pukapuka
He kohinga pukapuka pukapuka mo nga mahi kua kohia e te Tauiwi whakaahuru me te peita i whakaputaina e te whare taonga o Nanjing Zhuzi. Na tona hitori roa me te tikanga huatau, nga peita a Hainamana tuku iho me te tauhiaremori he mea nui mo o raatau tono toi. I te waihanga i te kohinga, nga momo taera, nga tae, me nga raina i hangaia hei waihanga i te tuutuu, kia kitea ai te waatea o te angaanga. Ko te kaihorooho ka hono tahi me nga kaitoi i roto i nga peita tuku iho me nga tikanga a-calligraphy.
About the A' Design Award Koura
Ko ZhuZi Art Pukapuka te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko ZhuZi Art Pukapuka he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a ZhuZi Art Pukapuka i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
- Dimensions & Packaging
- Width 10 inch x Height 13 inch, soft cover editions
- Tags
- Book Design, Typography, Graphic Design, Layout Design, Illustration
- Production Technology
- After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
- Design Challenge
- The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
- Research
- The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
- Inspiration
- This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
- Project Duration
- The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
- Operation Flow
- With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
- Patents
- Copyrights belong to Xi Alice Zong, 2020.
- Image Credits
- Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang
