Ko te hoahoa 2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro nā Alexander Chin he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.
KouraTakai· 2020
2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro
Kiritaki: Seasons Playing Cards
Kaitoa o te A' Design Award Koura i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #101023Te Hoahoa
Mō 2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro
Ko te Rārangi Kāri o te Rā Kohikohi Kāri ā-Motu 2019 he pūhera tauwhitiwhiti mō ngā kāri tākaro. I ahu mai te hoahoa i ngā whare rangatira o Moroko, me ngā whakairo intaglio e whakatauira ana i ngā mahi kōhatu whakairo me ngā tauira āhuahanga. He wero kua tāia ki te taha e pōwhiri ana i te kaiwhakamahi kia huakina te kēti. Mā te hiki i te pikitanga mā roto i te ara pokapoka kī ka whakaaturia te wāhanga tuatahi. He whakaata rua-ara motuhake, e 30 ōrau te pōkērehu, e huna ana i tētahi rūma ka puta ina whitingia te māramatanga ki roto. Ko te whakaaturanga whakamutunga he arawhata māramarama e hoki auau ana. Kua uhia ngā kāri ki te āhua tāpahi karaehe piataata kua ara ake.
Te Whakamihi
Mō te A' Design Award Koura
Ko 2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko 2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a 2019 National Card Collection Day Deck Te Pūhera Kāri Tākaro i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Inenga & Pēketanga
- Width 68mm x Depth 22mm x Height 90mm
- Tūtohu
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Hangarau Whakanao
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Wero Hoahoa
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Rangahau
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Whakaaweawe
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Roanga o te Kaupapa
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Rerenga Mahi
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Pātene
- .
- Ngā Mema o te Rōpū
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Whakamana Whakaahua
- Photography: Bryan Aellen
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