Daikure Brand Identity Panui by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

ParahiPānui Hokohoko· 2020

Daikure Brand Identity Panui

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Parahi Winner in Pānui Hokohoko Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Panui

He raupapa panui i hangaia mo tetahi kamupene hanga taonga o Hapani i roto i te umanga taumaha. Ko nga kaimahi pono o te kamupene te hunga whakaahua. Ko nga karu marama, u tonu e whakaatu ana i te aro nui me te mohiotanga hangahanga. Ko te tu a nga kaimahi e whakaatu ana i te maia i roto i to raatau mahi. Ko nga ahua o te kanohi e kii ana he roa te wheako me te pono. Ko te rereketanga i waenganui i te marama me te kikorangi pouri e tautoko ana i nga uara o te umanga, ara, te ngaiotanga, te aro ki nga taipitopito me te mohiotanga hangahanga. Kua hoahoatia nga whakaahua kia kawe i te kaha me te u o te wairua.

The Recognition

About the A' Design Award Parahi

Ko Daikure Brand Identity Panui te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Daikure Brand Identity Panui he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Daikure Brand Identity Panui i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd