Ugly Monster Te Ahua Kai Aika mō te Popsicle by JBBC Branding Consultancy

Ugly Monster Te Ahua Kai Aika mō te Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2020

Ugly Monster Te Ahua Kai Aika mō te Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Parahi Winner in Takai Category

15,752

Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Te Ahua Kai Aika mō te Popsicle

He kōpaki tēnei mō tētahi hua popsicle i hangaia ki Taiwana. E whakaatu ana te hoahoa i tētahi āhua kākāriki he mata taratara, i whakaawetia e te kuawa, he hua e whakatipuria ana i te taone o Yanchao. Ko te kākāriki kanapa e homai ana i tētahi āhua pai me te hihiko ki te āhua. He rerekē te ōrite o te tinana me ngā waewae, ā, karekau he ringaringa o te āhua, nā reira ka rata te āhua nei. Ko te rahi o te kōpaki he 70 mm te whānui, 195 mm te roa, me te 20 mm te teitei. Ko te whāinga he whakatairanga i te hua me te kukume i te aro ki taua taone iti me ōna kaimahi pāmu.

The Recognition

About the A' Design Award Parahi

Ko Ugly Monster Te Ahua Kai Aika mō te Popsicle te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ugly Monster Te Ahua Kai Aika mō te Popsicle he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ugly Monster Te Ahua Kai Aika mō te Popsicle i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.