Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2020
Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine
Client: Etereo Pte Ltd
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #101113
The Design
About Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine
Kupu Pukapuka: Ko Adore he hoahoa whakakopakitanga mō ngā papa toto wahine. Ka whakamahia e te whakakopakitanga tētahi momo tuhi-ā-ringa hei tino huānga hoahoa, hei whakaputa i tētahi kare o te taiohitanga me te hihiritanga. He ngāwari te whakatakotoranga, ā, kei runga i tētahi papamuri mā, nā reira ka aro atu te titiro ki te kaupapa o te hauora wahine. Ka hangaia ia kōpaki mai i te kiriata konumohe kua tino here katoatia, me tētahi whakakapi e taea ana te whakatuwhera anō, e taea ai e ngā kaiwhakamahi te tango i ngā mea e hiahiatia ana, kātahi ka kati anō te kōpaki hei tiaki i ngā papa toto kei pāngia e te huakita me te momo huakita kino. E toru ngā rahinga kua hangaia, mō te whakamahi hei papa iti, mō te awatea, me te mō te pō.
The Recognition
About the A' Design Award Parahi
Ko Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Adore Repackaging Kaupapa Matua: Te Whakakopakitanga Papa Toto Wahine i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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