Wen Niang Pounamu Waina Raihi Kōwhai nā Tiger Pan

Ko te hoahoa Wen Niang Pounamu Waina Raihi Kōwhai nā Tiger Pan he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2020

Wen Niang Pounamu Waina Raihi Kōwhai

nā Tiger Pan

Kiritaki: Shenzhen Wanshengtang Industry Co., Ltd

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

39,847

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101157

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wen Niang Pounamu Waina Raihi Kōwhai

He mea hoahoa a Wen Niang hei kōpaki mō te waina raihi kōwhai o Haina. He karaihe te pounamu, engari ko te nuinga o te waina raihi kōwhai ka whakairihia ki roto i ngā oko uku. Mā te mata karaihe e tāpiri te kanapa me te hanga o te papa. Kua whakairohia he kōtuku e horahia ana ōna parirau ki te pokohiwi o te pounamu, ā, ka kapi i te 320 tākiri neke atu o te mata. He tūranga teitei tō te kōtuku i roto i ngā tikanga o te Rāwhiti, e tū ana hei tohu mō te ngākau pono, te rangatira, te hauora me te ora roa. Ko te rahi o te pounamu he 90 mitamano te whānui me te 260 mitamano te teitei. Ko te whāinga o te āhua hou he whakahihiri i ngā kaihoko rangatahi.

Te Whakamihi

Mō te A' Design Award Koura

Ko Wen Niang Pounamu Waina Raihi Kōwhai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Wen Niang Pounamu Waina Raihi Kōwhai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Wen Niang Pounamu Waina Raihi Kōwhai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Inenga & Pēketanga: Diameter: 90mm
Height:260mm
Tūtohu: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Hangarau Whakanao: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Wero Hoahoa: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Rangahau: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Whakaaweawe: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Roanga o te Kaupapa: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Rerenga Mahi: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Ngā Mema o te Rōpū: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Whakamana Whakaahua: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You