Parahi Takai · 2020
Rosé Mahi Tuatahi: Tapanga Waina
by Ximena Ureta
- A' Design Award Parahi 2020 in Takai
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 23,303
- Verification code 5D6590D840 · Verify this award
Colors
About Rosé Mahi Tuatahi: Tapanga Waina
Tuhinga Pukapuka: Ko Rose he tapanga waina i hangaia mō tētahi waina rose e mahia ana ki Chile. Ko te rahi o te tapanga he 85 ki te 90 mirimita, ā, kua tāia ki runga i te pepa whāiti nona te taumaha 89 karamu mō ia mita tapawhā. E rima ngā tae motuhake e whakamahia ana i roto i te tā offset matihiko, me ngā whakaotinga hiriwa koura, hiriwa pango, whakairo teitei me te whakairo pāpaku. Ko te hoahoa i whakaarohia mai i ngā rohi, ngā wana rohi, ngā rau waina me ngā tae ngāwari o te rangi ahiahi. Ka whiri ngā tāura waina huri noa i ngā kupu. Ka mau te pounamu i te 375 mirimita, he rahinga iti, he mea hou ki tēnei momo waina i Chile.
About the A' Design Award Parahi
Ko Rosé Mahi Tuatahi: Tapanga Waina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Rosé Mahi Tuatahi: Tapanga Waina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Rosé Mahi Tuatahi: Tapanga Waina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Press Kit
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Image Credits
- Diego Agurto
