Beyond the Blue Pukapuka by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

HiriwaTā· 2020

Beyond the Blue Pukapuka

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Hiriwa Winner in Tā Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Pukapuka

Ko Beyond the Blue he pukapuka mō ngā take taiao e pā ana ki te moana. Ka whakauruhia ia upoko e tētahi maramara tae motuhake e whakaatu ana i tētahi āhua rerekē o te moana. Ko te maramara kākāriki e tū ana mō te ngahere moana hauora, ā, ko te maramara whero e pā ana ki tētahi moana kua pōuri i te toto tohorā. Ka whakamahia te tae hei huarahi māmā, mō te ao whānui, ki te whakamārama i ngā kaupapa taiao matatini ki ngā kaipānui o ngā reanga katoa. Ko te rahi o te pukapuka ko te 187 mm ki te 245 mm, ā, e 90 ngā whārangi. Ko te tā ka whakamahi i te waituhi hinu pīni ki runga i te pepa mātā 100 g, ā, ko te here miro ka whakaiti i te whakamahinga o te kāpia.

The Recognition

About the A' Design Award Hiriwa

Ko Beyond the Blue Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Beyond the Blue Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Beyond the Blue Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam