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Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka by Jansword Zhu

Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


ParahiWhakairoiro· 2020

Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka

by Jansword Zhu

Client: Jansword zhu

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka

Ko te Tuhinga Pukapuka: Ko te Toa Rīwai Reka a Pavomea he kaupapa hoahoa waitohu me te mokowā mō tētahi waitohu rīwai reka e whakakotahi ana i ngā rīwai reka me ngā kai iti ki ngā āhuatanga toi. Ko te ariā e ahu mai ana i a Goethe, te kaiwhakaaro tae Tiamana, nāna i rangahau te tae me te waihanga i tētahi wira tae ono-taha. Ka taea e te waitohu te huri ki ngā momo e toru hei whakaatu i te ariā o te prism me te tāpiri i te rerekētanga i waenga i ngā rārangi me ngā āhua. Ko tētahi kaupapa tae mā katoa e whakaatu ana i te kaupapa tae-katoa. Ka whakamahia ngā hanganga pepa mō te takai, ā, ka whakamahia te akiriki mō te hoahoa rama. Ko te ariā o te mārama te kaiārahi i te pūnaha waitohu me te mokowā roto o te toa.

The Recognition

About the A' Design Award Parahi

Ko Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pavomea Dessert Store Ko te Mahi Matua: Tuakiri Waitohu Rīwai Reka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags
Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology
Paper structure(package) , Acrylic structure(lamp design)
Design Challenge
Control the quality of all the material.
Research
Research of Goethe.
Inspiration
The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration
The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow
From the Concept of "Light" to the branding system and space design.
Patents
Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members
Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou

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