Shiny Meadow A2 Pounamu Miraka by Mengniu Dairy

Shiny Meadow A2 Pounamu Miraka by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2020

Shiny Meadow A2 Pounamu Miraka

by Mengniu Dairy

Client: China Mengniu Dairy Company Co., Ltd.

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #101529

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiny Meadow A2 Pounamu Miraka

Ko te Shiny Meadow A2 he pounamu i hangaia mō te miraka hou. He mea hanga te pounamu ki te PET tino whakawhiti, e whakawhiwhi ana i te āhua o te karaihe. Ko te āhua i ahu mai i te pounamu miraka karaihe rongonui o Uropi, ā, kua tuhia anō i runga i te āhua hou. He wāhi mārama nui e whakaatu ana i te miraka kei roto, nō reira ka kitea tika te hua. He tohu A2 nui kei waenganui e honoa ana ki tētahi koeko kai hei hanga i te whakaahua waitohu. Ka mau te pounamu i te 720 ml, ā, e 80 mm te whānui mōrahi me te 238 mm te teitei. Ko te whāinga o te hoahoa he whakaatu i te māmā me te parakore.

The Recognition

About the A' Design Award Hiriwa

Ko Shiny Meadow A2 Pounamu Miraka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shiny Meadow A2 Pounamu Miraka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shiny Meadow A2 Pounamu Miraka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions & Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tags: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Research: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Project Duration: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operation Flow: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Team Members: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Image Credits: .