Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai by Jydp

Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai by Jydp is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2020

Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai

by Jydp

Client: Pizza Marzano

A' Design Award Hiriwa Winner in Roto Whare Category

20,004

Verified Award Winner

Verify Award Status for #101734

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai

Ko Pizza Marzano Select he rototanga wharekai pizza kei Shanghai. Ka puta mai te ariā hoahoa i ngā āhua āhuahanga ka hangaia i te wā ka tapahia, ka tohatohangia he pizza. Ka whakamahia ngā āhua hāwhe porowhita ki te whakatuwheratanga o te mata whare, ngā pou me ngā pakitara o te kīhini. He pakitara āhua e mau ana i ngā mano rakau acrylic kikorangi ka taea te whakarārangi ki ngā tauira rerekē. Ka whakamahi ngā tuanui i ngā rawa oro, ā, ka whakaotihia tētahi wāhanga tuanui ānau ki ngā paepae oro kua werohia. Ka whakaurunga ngā tēpu ngāwari mō ngā manuhiri takitahi, ngā rōpū iti me ngā huihuinga neke atu i te tekau tāngata.

The Recognition

About the A' Design Award Hiriwa

Ko Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pizza Marzano Select Te Hoahoa Rototanga o te Wharekai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020