Si Me Quiero Hoahoa Tukutuku Me Te Ux by Ana Ramirez-Marta Liarte

Si Me Quiero Hoahoa Tukutuku Me Te Ux by Ana Ramirez-Marta Liarte is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Paetukutuku me te Tukutuku Competition Category.

HiriwaTukutuku· 2020

Si Me Quiero Hoahoa Tukutuku Me Te Ux

by Ana Ramirez-Marta Liarte

Client: Little Red studio

A' Design Award Hiriwa Winner in Tukutuku Category

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Verified Award Winner

Verify Award Status for #101702

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Me Quiero Hoahoa Tukutuku Me Te Ux

Ko te paetukutuku, ko te paetukutuku Me Quiero tetahi waahi hei awhina i te tangata ake. Hei whakahaere i te kaupapa, ko nga uiui kia whakahaerehia, me te horopaki hapori me te ahurea e pa ana ki nga wahine me tiro; tona matapae ki te hapori me tana ake. I whakaotihia ko te paetukutuku hei taapiri, ka whakahaerehia ma te awhina i te aroha ki a ia ano. I roto i te hoahoa e whakaatuhia ana te ngawari me nga ngongo kore e whakamahi ana i nga rereke whero hei kukume i etahi mahi, nga tae o te waitohu o te pukapuka i whakaputaina e te kiritaki. Ko te faauruhia i ahu mai i te toi hangaivism.

The Recognition

About the A' Design Award Hiriwa

Ko Si Me Quiero Hoahoa Tukutuku Me Te Ux te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Si Me Quiero Hoahoa Tukutuku Me Te Ux he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Si Me Quiero Hoahoa Tukutuku Me Te Ux he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website Si, Me Quiero, it is a space created to love oneself. This is a safe space where to be oneself. A trial-free website where we practice Zero Requirement and love for oneself. The web is an accompaniment, and it simply leads to an approach. The colors are neutral contrasted with the red that calls for certain actions. The design is simple for you to travel through the sections cleanly and is accompanied by a deck of cards that when you click gives us a message to encourage us.
Dimensions & Packaging: The site was given a fully responsive design to work well over multiple screen sizes, tablets and devices.
Tags: Responsive, website, design, responsive, Digital Transformation, Content, social change, Strategy,User Interface Design
Production Technology: Understand, design, evaluate and execute. The solution evolved through concepts, rapid prototypes, user evaluations and execution.There is a lot of research done on this application before the design process. Adobe XD, Illustrator and Photoshop are used to create the actual design and designs. In addition, the team conducted an in-depth analysis and investigation of data to ensure that the design focuses on the user.
Design Challenge: The main obstacle was to overcome the mental and social barriers of the project, since it can be linked to feminism and is not what was wanted. Presenting it as something external to a social movement but as an aid that transforms people's lives was the most difficult.
Research: The process began in the first searches of references of external sites and brand reference. Then we researched more about the user and their goals, made character files, scenarios and information architecture. From this, wire schemes were created that were later transformed into visual materials in Adobe XD and Photoshop.
Inspiration: The client wanted it to be simple and clean, so since the use of color was a two-tone range the inspiration came from the constructivist design, its way of placing texts and the use of square shapes in space.
Project Duration: The project started at the end of Octiber 2019 in Bilbao and finsihed at the end of February 2020.
Operation Flow: Upon landing on the promotion website, visitors are greeted with an image of a woman hugging a heart. The website uses the artistic use of white and gray interspersed with red pieces and solvents to embody the idea of spiritual and peaceful introspection. Visitors can find useful project information on this functional but elegant website. The deck of cards with self-help messages are an interesting point of the web.
Team Members: UX / UI Designer: Ana Ramirez
Layout: Marta Liarte
SEO: conquer the internet