Inspiration Paetukutuku by WenYuan Chen and Ze Hao

Inspiration Paetukutuku by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Paetukutuku me te Tukutuku Competition Category.

KouraTukutuku· 2021

Inspiration Paetukutuku

by WenYuan Chen and Ze Hao

Client: Zippo

A' Design Award Koura Winner in Tukutuku Category

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Verified Award Winner
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Colors

The Design

About Inspiration Paetukutuku

Ko Inspiration he paetukutuku i hangaia mō te waitohu Zippo. Ka whakaatu te paetukutuku i te waitohu mā tētahi tuakiri ataata hou me tētahi atanga kaiwhakamahi tauwhitiwhiti. Mā ngā whakaahua hihiri ka whai āhua ataata whakamātau ngā whārangi. Ka whakamahia he kaupapa pango puta noa i te whakatakotoranga hei tautoko i te wheako mātakitaki rite tonu. I hangaia te hoahoa tauwhitiwhiti mā te hangarau atanga kaiwhakamahi kōkiri hei pupuri i te aro o ngā manuhiri. Ko te whāinga ko te whakatuwhera i tētahi kōrerorero me ngā kaihoko, me te whakapuaki i te ahurea o te waitohu i roto i tētahi āhua o nāianei.

The Recognition

About the A' Design Award Koura

Ko Inspiration Paetukutuku te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Inspiration Paetukutuku he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Inspiration Paetukutuku i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Dimensions & Packaging: UI UX technology and website construction
Tags: Z-era, Fashion
Production Technology: Using progressive UI technology to realize
Design Challenge: The team received a lot of database and found it hard to sort out
Research: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inspiration: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Project Duration: Shanghai 2020.11-2021.2
Operation Flow: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Patents: "Trademark (Year) Trademark Holder."
Team Members: Wenyuan Chen and Ze Hao
Image Credits: ZIPPO NO.347274