Coreintive Paetukutuku by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Paetukutuku me te Tukutuku Competition Category.

KouraTukutuku· 2020

Coreintive Paetukutuku

by Donggyun Kang

Client: Coreintive

A' Design Award Koura Winner in Tukutuku Category

93,592
Verified Award Winner
Verify Award Status for #92824

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coreintive Paetukutuku

He paetukutuku urupare a Coreintive i hoahoatia mō tētahi umanga waitohu. Ka tuwhera te paetukutuku ki te whārangi kohinga mahi, kia āhei ai ngā manuhiri ki te arotake i ngā kaupapa o mua me te whakatau mēnā ka tutuki i te umanga ō rātou hiahia. Ka whakaratohia hoki ngā taipitopito whakapā pēnei i te nama waea, te wāhitau mēra me te wāhitau tiriti. E whai ana te hoahoa i te ariā tuakiri rangatōpū o te "core in creative" (te iho i roto i te auaha). Kua whakaatahia te reta whakamutunga o te tohu kupu hei hanga taiapa me te reta tuatahi, e whakapuaki ana i te whakaaro o te pupuri. Ko ngā tauira porowhita e tohu ana i ngā uara matua o ngā kamupene kiritaki. Ka tāpirihia e te panuku parallax he mōhiohio ataata hihiri.

The Recognition

About the A' Design Award Koura

Ko Coreintive Paetukutuku te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Coreintive Paetukutuku he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Coreintive Paetukutuku i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. The goal of the design we create is to contain the value of a company beyond just creation. 2. We cleverly articulated 'containing the core in creation' using the first and last letters C and E. 3. We built CI through the symbol and deliver our value to everyone with the expansion of it.
Dimensions & Packaging: Technical features : Responsive Website, Unified design concept in conjunction with corporate identity, Flexible design tailored to reactive functions, Dynamic visual information using Parallax Scrolling technic.
Tags: coreintive, website, ui, design, ui design
Production Technology: Responsive Web
Unified design concept in conjunction with corporate identity
Flexible design tailored to reactive functions
Dynamic visual information using Farallax
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: Coreintive's corporate identity is 'Core in Creative.' Beyond merely a design agency that seeks aesthetic, it is to discover the core values of client companies orient and to put them into design. To move it to web site design we designed a web site layout and design, using design motifs we have. In order to visualize the concept idea of 'containing' E was mirrored to form a bracket together with C of 'CoreintivE' and circle patterns which signify clients' cores and a root and background of design were applied on some places of website.
Inspiration: We got inspired by the concept of 'putting.' In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: The branding agency's website is the first to show the portfolio page. Visitors to the site to find a company for branding can check out its portfolio and see if it is right for their purpose. The site provides detailed information such as phone numbers, mailings, and addresses to contact the company.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim