S5 Studios Paetukutuku by Shogo Tabuchi is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Paetukutuku me te Tukutuku Competition Category.

KouraTukutuku· 2021

S5 Studios Paetukutuku

by Shogo Tabuchi

Client: S5 Studios

A' Design Award Koura Winner in Tukutuku Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S5 Studios Paetukutuku

Ko tēnei paetukutuku te pae kohinga mahi a Shogo Tabuchi, ā, e whakakotahi ana i te ātaahua hoahoa me ngā āheinga whakaata me te māmā ki te whakahou. Nā te mate urutā Covid-19 i te tau 2020, kua wero tēnei ki ngā kaihanga o te ao katoa ki te tuku i ā rātou mahi ki ētahi atu. Kua nui ake te hiranga o te whakatairanga ā-ipurangi i mua atu i tēnei wā katoa. Ko tēnei pae kohinga mahi he kaupapa whakatairanga whaiaro e taea ai e ngā kaiwhakamahi te kite haere i te āhua motuhake o te kaihanga mā tō rātou titiro, whakarongo, me te pā.

The Recognition

About the A' Design Award Koura

Ko S5 Studios Paetukutuku te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko S5 Studios Paetukutuku he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a S5 Studios Paetukutuku i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Shapely, Sharp, Skillful, Splendid, Supreme."
S5 Studios is a creative studio that incorporates these five adjectives into the artist's work. It also serves as a portfolio for the commissioned works of Shogo Tabuchi.
This website places particular emphasis on presenting the artist's ideas and strengths through the design, execution, and music of the website to create a vibrant user experience that draws on unique designs and cutting-edge technology.
Dimensions & Packaging: Available in the latest versions of Chome, Firefox, Safari, iOS and Android
Tags: Art director, Web designer, Portfolio, Design Agencies, Promotional, 3D, GSAP Animation, PixiJS, Craft CMS, Three.js
Production Technology: Pixijs and three.js allow for asynchronous browsing in all directions, while gsap and css3 are used for finer transitions and animations. Objects are efficiently managed in javascript by using fewer than 100 classes, and the website’s responsive design keeps user experience consistent across all devices.
A cms was built to update Works and Information. Due to concerns with a slow server-side cms, I used ejs to build a system that generates html automatically when Json files are updated locally.
Design Challenge: Designing a website that captures an artist’s individuality is difficult. This design is not flat but spatial in nature, so we can only imagine how users will experience this space. It took over 6 months to complete this design as I had to repeatedly tweak the user flow and visual elements.
In addition to creating materials to share the design aims with developers, the designers also complemented the work of engineers by collaborating on programming after they built the development environment.
Research: Although sites such as Awwwards feature excellent websites around the world every day, there are many websites with similar designs around.
I believe that each website should be designed differently as each brand is unique. In particular, portfolio websites must capture the artist’s individuality.
covid-19 has limited how artists can share their works, making online promotion critical for them.
It is thus important to create portfolios unique to artists by harnessing their ideas and strengths.
Inspiration: Designers work on new tasks by drawing inspiration from the toolbox of knowledge and experience in their mind. The design concept for this website is no different.
This website’s landing page is a dark space with floating particles, which alludes to how ideas coalesce in an abstract space. Users are led to individual sections, and as they venture deeper into the website, the thumbnails of projects are shown. Information is presented in more granular detail the deeper it is in the site hierarchy.
Project Duration: October 2019 - Designing the first draft
February 2020 - How many prototypes will be designed
May 2020 - Development work begins.
　Designed 160 pages of case studies and news pages
　Music and photography production
September 2020 - Completed
October - Published on the web
Operation Flow: Start by selecting whether you want to browse the website with/without background music. Users can turn music on/off at any time when browsing.
Navigate the top page by clicking on a section that interests you. I have created a larger clickable area for “Works,” which brings users to a page where they can scroll through the different project categories. Clicking “Explore” brings them deeper into the site and displays a list of projects.
This site has a similar user interface on all devices.
Team Members: Interaction Director/Designer: Shogo Tabuchi
Front-end Developer: Tomoya Takahashi (Orunica Inc.)
Sound Designer: Nao Kakimoto
Photographer: Shin Ishikawa
Photographer: Kenichi Aikawa