Macy’s Website Paetukutuku Tauhokohoko-Hiko by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Paetukutuku me te Tukutuku Competition Category.
KouraTukutuku· 2020
Macy’s Website Paetukutuku Tauhokohoko-Hiko
Client: Macy's
A' Design Award Koura Winner in Tukutuku Category
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- Verified Award Winner
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The Design
About Macy’s Website Paetukutuku Tauhokohoko-Hiko
Ko te paetukutuku o Macy's he pūhara tauhokohoko-hiko e āhei ai ngā kaihoko ki te hoko i ngā taonga a Macy's mā te ipurangi. I hoahoatia anōtia te paetukutuku i te tau 2019 hei whakautu tōtika ki ngā urupare a ngā kaihoko, ā, ko te hua he hoahoa mā, māmā, ā, i whakaawetia e te ao kākahu. Ka whakamahi te whakatakotoranga i ngā pāpāho o te ao kākahu me ngā hua hangarau a te kiritaki, ā, ko tāna whāinga he wehewehe i a Macy's mai i ngā kaihokohoko whakataetae. I whakamahia ngā hangarau tukutuku urupare hou, nō reira ka taea te mātakitaki i te pae i runga i ngā rorohiko pona, ngā papahiko me ngā waea atamai. Nā te rangahau wheako kaiwhakamahi i ārahi te hoahoa anō, tae atu ki ngā uiuinga tatauranga, ngā uiuinga ā-kanohi me ngā whakamātautau whaihua.
The Recognition
About the A' Design Award Koura
Ko Macy’s Website Paetukutuku Tauhokohoko-Hiko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Macy’s Website Paetukutuku Tauhokohoko-Hiko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Macy’s Website Paetukutuku Tauhokohoko-Hiko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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