Apollee Whakaahua Hinu Ōriwa nā Antonia Skaraki

Ko te hoahoa Apollee Whakaahua Hinu Ōriwa nā Antonia Skaraki he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Apollee Whakaahua Hinu Ōriwa

nā Antonia Skaraki

Kiritaki: Manoli Canoli

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94658

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Apollee Whakaahua Hinu Ōriwa

Ko Apollee, he Hinu Ōriwa Kounga Teitei. He hua e pōwhiri ana i ngā kaihoko katoa ki tētahi haerenga ki te whakamīharo. I whakaaweawe mai i ngā tinana rākau ōriwa me te mana o ngā māra ōriwa o Kiriki, ko tēnei hoahoa he tohu ki te hononga i waenganui i a Te Whaea Taiao me āna tamariki, ā, ko ngā rauemi kounga teitei e whakarato ana i tētahi āhua pā-ā-ringa motuhake. Koia tēnā te huarahi e hangaia ai te ahurei me te whakaaro pūmau mō tētahi wheako kai me te waitohu tino rerekē!

Te Whakamihi

Mō te A' Design Award Koura

Ko Apollee Whakaahua Hinu Ōriwa te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Apollee Whakaahua Hinu Ōriwa he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Apollee Whakaahua Hinu Ōriwa i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Inenga & Pēketanga: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Tūtohu: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Hangarau Whakanao: Glass & Paper. Environmentally friendly.
Wero Hoahoa: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Rangahau: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Whakaaweawe: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Roanga o te Kaupapa: The project began and finished in 2019 in Athens, Greece.
Rerenga Mahi: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Ngā Mema o te Rōpū: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Whakamana Whakaahua: A.S. Advertising, 2019