Apollee Whakaahua Hinu Ōriwa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2021
Apollee Whakaahua Hinu Ōriwa
Client: Manoli Canoli
A' Design Award Koura Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #94658
The Design
About Apollee Whakaahua Hinu Ōriwa
Ko Apollee, he Hinu Ōriwa Kounga Teitei. He hua e pōwhiri ana i ngā kaihoko katoa ki tētahi haerenga ki te whakamīharo. I whakaaweawe mai i ngā tinana rākau ōriwa me te mana o ngā māra ōriwa o Kiriki, ko tēnei hoahoa he tohu ki te hononga i waenganui i a Te Whaea Taiao me āna tamariki, ā, ko ngā rauemi kounga teitei e whakarato ana i tētahi āhua pā-ā-ringa motuhake. Koia tēnā te huarahi e hangaia ai te ahurei me te whakaaro pūmau mō tētahi wheako kai me te waitohu tino rerekē!
The Recognition
About the A' Design Award Koura
Ko Apollee Whakaahua Hinu Ōriwa te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Apollee Whakaahua Hinu Ōriwa he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Apollee Whakaahua Hinu Ōriwa i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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