Prakrishi Te Pūhera Huarākau Maroke by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2021
Prakrishi Te Pūhera Huarākau Maroke
by Vishal Vora
Client: Prakrishi
A' Design Award Koura Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #117439
The Design
About Prakrishi Te Pūhera Huarākau Maroke
He whānau pūhera a Prakrishi mō ngā huarākau maroke i hangaia mō te mākete o Īnia. E whakaatu ana te hoahoa i tētahi kōrero ā-kanohi mō te rangatiratanga o te hauora, e whakaaturia ai ia huarākau maroke hei kīngi o tōna ake rangatiratanga. He tae kotahi te pūhera, ko te huarākau maroke anake e tāia ana ki te tae, nō reira ka noho te kai hei pūtake aro nui o ia pūhera. Ka whakamahia e te whānau nei ngā pēke kati-zip me te tā tae e whā. Ko te rahi o ia pūhera he 140 mm te whānui, he 210 mm te teitei. Ko te whāinga kia mārama, kia māmā hoki te kite i te hua i runga i tētahi papa hoko kikī.
The Recognition
About the A' Design Award Koura
Ko Prakrishi Te Pūhera Huarākau Maroke te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Prakrishi Te Pūhera Huarākau Maroke he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Prakrishi Te Pūhera Huarākau Maroke i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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