Women of Wonder University Tuakiri Waitohu by Salvita Bingelyte

Women of Wonder University Tuakiri Waitohu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2020

Women of Wonder University Tuakiri Waitohu

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Women of Wonder University Tuakiri Waitohu

Ko Whare Wānanga o Ngā Wāhine Whakamīharo he tuakiri waitohu i hangaia mō tētahi akoranga kotahi tekau mā rua wiki e whakarite ana i ngā wāhine mō te mahi me te toenga oranga ā muri ake. Ko te tuakiri e hono ana i ngā reta tuatahi o Women of Wonder hei kupu poto ko WoW, kua whakatakotoria ki te momo tuhi mātotoru. Ko te māwhero e tohu ana i te wahinetanga me te ara whai wāhi, ko te kikorangi mārama e tohu ana i te tuwhera me te tirohanga whānui, ā, ko te kikorangi pouri e tohu ana i te pono me te mātauranga. Ka whakamahia te waitohu tae ki runga i ngā papamuri mā, engari ka whakamahia he waitohu mā ki runga i ngā papamuri kanapa. Ka whāngaia e te hoahoa he kitea nui me te kaha ki te pae tukutuku.

The Recognition

About the A' Design Award Parahi

Ko Women of Wonder University Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Women of Wonder University Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Women of Wonder University Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens