Yuyuan Road Baijiu Kōpaki Waipiro nā Wen Liu and Xuedan Diao

Ko te hoahoa Yuyuan Road Baijiu Kōpaki Waipiro nā Wen Liu and Xuedan Diao he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Yuyuan Road Baijiu Kōpaki Waipiro

nā Wen Liu and Xuedan Diao

Kiritaki: Zhiyu Department (Shanghai) co. Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

17,731

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #102183

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yuyuan Road Baijiu Kōpaki Waipiro

Ko Yuyuan Road Baijiu he hoahoa kōpaki mō tētahi waipiro Hainamana i whakaputaina ki te tāone o Maotai, kāwanatanga o Guizhou. Ko te hoahoa nei i whakaawehia e Yuyuan Road, he huarahi hītori i Shanghai, me te whare matua o taua huarahi. E whakaatu ana te waitohu i tētahi wāhanga o te Paramount, he whare tohu rongonui me te tohu ahurea o Shanghai. Ko te pouaka o waho i hangaia mai i te kirihou hangaia anō, ko te pounamu he uku me te peita puhi kōura, ā, ko te uhi he kirihou. Ko te pouaka he 100 ki te 100 ki te 290 mirimita te rahi. Ko te whāinga o te kōpaki ko te whakapuaki i te ahurea o Shanghai ki nga kaihoko.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yuyuan Road Baijiu Kōpaki Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yuyuan Road Baijiu Kōpaki Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yuyuan Road Baijiu Kōpaki Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Inenga & Pēketanga: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tūtohu: Shanghai, Yuyuan Road, History, Street, Building
Hangarau Whakanao: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Wero Hoahoa: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Rangahau: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Whakaaweawe: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Roanga o te Kaupapa: The project started in November 2018 and finished in September 2019 in Shenzhen.
Rerenga Mahi: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Ngā Mema o te Rōpū: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Whakamana Whakaahua: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019