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Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha nā Ruikang Xie

Ko te hoahoa Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha nā Ruikang Xie he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2021

Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha

nā Ruikang Xie

Kiritaki: Xiexie Design

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

10,178

Ngā Tae

Te Hoahoa

Mō Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha

Kuputuhi Pukapuka: Ko te Kōhiwi Kai Whakaora Tirohanga he pouaka koha i hangaia mō te 35 tau o tētahi kaipakihi tirotiro. He mea hanga te pouaka mai i te papa kāpehu, ā, ko ōna nui he 290 ki te 290 ki te 290 mirimita. E whā ngā pouaka iti e mau ana ki ngā pakitara e whā mā ngā kōhatu aumangea, ā, ko tētahi pouaka kāreti kei waenganui e mau ana i tētahi maramataka, tētahi tūāpapa tautoko me ētahi kupono. Kei ia taha e whakaatuhia ana tētahi taputapu karu mō tētahi wāhi kua whiriwhirihia, ngā pukapuka tohutohu kua tāia ki ngā kōrero mō te kaipakihi me ētahi koha iti. Ko te hanganga katoa e whakahiatohia ana mā te ringa. Ko te hoahoa e hono ana i te kōrero o te kaipakihi ki ngā horopaki o te mahi o ia rā, te hākinakina, te whakangahau me te haerenga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Eyesight Nutrition Package Mahi Matua: Kōhiwi Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Inenga & Pēketanga
290mmx290mmx290mm
Tūtohu
Glasses, nutrition, packaging design, brand humanities
Hangarau Whakanao
The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Wero Hoahoa
In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Rangahau
The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Whakaaweawe
The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Roanga o te Kaupapa
Started in October 2019 and completed in November, all completed in Dongguan, China
Rerenga Mahi
The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Whakamana Whakaahua
Image #1-5 Lin Jiahui

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