Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2020
Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian
Client: Bloom GmbH Nürnberg
A' Design Award Koura Winner in Takai Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian
I nga wa wharekarakia, ka tukuna e nga waipiro o te rohe to raatau pia pia ki te neke atu i te 600 tau te pakeke o nga papa kohatu-tapahi i raro o te whare o Nuremberg. Te whakanui i tenei hitori, ko te tākai o te "AEcht Nuernberger Kellerbier" he mea pono te titiro o mua. Ko te tapanga pia e whakaatu ana i te tuhi a-ringa o te whare rangatira i runga i nga toka me te oko rakau i roto i te puhera, na nga momo momo momo-waina i hanga. Ko te tapanga taatiraa me te waitohu a te kamupene "St. Mauritius" me te korou karauna karauna-parahi kei te kawe i te mahi me te whakawhirinaki.
The Recognition
About the A' Design Award Koura
Ko Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Tucher AEcht Nuernberger Kellerbier Ko Te Hoahoa Tākai Pia Bavarian i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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