Rare Proportions Primary Function: Rārangi Pānui by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2020
Rare Proportions Primary Function: Rārangi Pānui
Client: Pedro Panetto
A' Design Award Hiriwa Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #102571The Design
About Rare Proportions Primary Function: Rārangi Pānui
Book Text: He rārangi pānui a Rare Proportions e pā ana ki te taiao o Parahi. Kei ia pānui ka whakamahia te Ōwehenga Kōura, he ōwehenga 1.618 e kitea ana i te taiao, hei waihanga i ngā ārahi, i te raupapatanga me ngā āhuatanga whakaahua. Ka tāngia ngā kararehe ki tētahi āhuahanga i ahu mai i taua ōwehenga anō. Ka whakaata ngā tae i te kanorautanga o ngā kararehe me ngā tipu o Parahi. Ka whāi ngā pānui katoa i tētahi raina ariā kotahi, engari he whakaputanga motuhake tā ia pānui. I hangaia te rārangi ki Parahi. Ko te whāinga he whakaatu i te onge me te ātaahua o te taiao me te tautoko i tōna tiakitanga.
The Recognition
About the A' Design Award Hiriwa
Ko Rare Proportions Primary Function: Rārangi Pānui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Rare Proportions Primary Function: Rārangi Pānui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Rare Proportions Primary Function: Rārangi Pānui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
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