Paranormal Te Tāpiripiri Waina by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Takai Competition Category.
KouraTakai· 2020
Paranormal Te Tāpiripiri Waina
by Estudio Maba
Client: Bodegas Baron
A' Design Award Koura Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #102634
The Design
About Paranormal Te Tāpiripiri Waina
Ko Paranormal he hoahoa tāpiripiri mō tētahi whānau waina e whakaatuhia ana i roto i ngā pounamu Bordeaux me Burgundy. Ko te kaupapa whakairoiro e ahu mai ana i ngā āhuatanga rerekē, kāore anō kia whakamāramahia, ā, kua whakahaerehia mā te mea ngaro me te whakahī ngahau. Ko ngā whakairo matihiko taipitopito ka whakamahara ki ngā pukapuka tawhito o te mahi alchemy me ngā tuhinga onamata. Kua tuhia ngā momotuhi kia āhua tawhito, kia āhua hē hoki te hanga, he rite ki te tā ā-ringa. Kua hangaia ia tapanga ki te pepa miro māwhero me te whakaahua tiketike, te tāmi me ngā riu waniko. Ko te whāinga o te hoahoa kia mau tonu, kia āhei hoki ngā kōrero hōu mō ia tau hauhake, mō ia momo kerepe rānei.
The Recognition
About the A' Design Award Koura
Ko Paranormal Te Tāpiripiri Waina te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Paranormal Te Tāpiripiri Waina he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Paranormal Te Tāpiripiri Waina i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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