Pizzamax Tuakiri Waitohu by Salvita Bingelyte

Pizzamax Tuakiri Waitohu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2020

Pizzamax Tuakiri Waitohu

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Pizzamax Tuakiri Waitohu

Ko Pizzamax he tuakiri waitohu mō tētahi rōpū wharekai pizza iti i Lithuania. Ko te tuakiri o mua i whakakotahi i te maha o ngā momo whakairoiro, ā, he iti noa te mōhiotanga i whakawhiwhia ki ngā kaihoko mō te waitohu. Ko te hoahoa hou e whakamahi ana i tētahi waitohu (logo) kua whakamāmātia, me ōna tae whero, mangu, mā – he tae e hono ana ki te pizza Itāriana tuku iho. Ko ngā kupu pizza me max kua tukuna ki ngā taha rerekē o ngā kāri pakihi me ngā pouaka pizza. Ko ngā reta M me X he mutunga ānini, e whakaahua ana i te āhua o ngā kaihanga parāoa e mau ana i ngā pizza mā ō rāua ringa tōtika. Ka whakamahia tēnei tuakiri ki ngā kāri pakihi, pepa whakamana (letterhead), pouaka pizza, me ngā kākahu.

The Recognition

About the A' Design Award Parahi

Ko Pizzamax Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pizzamax Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pizzamax Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens