Dengo 80g Pae Tiakarete by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Kai, Inu me ngā Toi Kai Competition Category.
KouraToi Kai· 2020
Dengo 80g Pae Tiakarete
by Brazil & Murgel Design Studio
Client: Dengo Chocolates
A' Design Award Koura Winner in Toi Kai Category
- 133,312
- Verified Award Winner
- Verify Award Status for #102969
The Design
About Dengo 80g Pae Tiakarete
He pae tiakarete a Dengo 80g i hangaia mō Dengo Chocolates. Ko te āhua whakairo e whakaatu ana i ngā huānga o te Ngahere o Atlantic i Bahia, Parīhi (Brazil), te wāhi e kohia ai te kakao, pērā i ngā rau maroke, ngā rau otaota me ngā kākano. Ka honoa e ngā mata kōpiko ngā rārangi ahu-rua me ngā rārangi ahu-toru, nō reira ka whakaata te mata kua orohia i te aho puta noa i te pae. Ka hangaia te pae ki roto i ngā pania polycarbonate i mahia mai i ngā tauira konumohe i mihinihia ā-CNC, e pupuri ana i ngā rārangi angiangi me ngā kōpikonga. Nā te rerekētanga o te mātotoru ka pakē mārō te pae ina whatiia.
The Recognition
About the A' Design Award Koura
Ko Dengo 80g Pae Tiakarete te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Dengo 80g Pae Tiakarete he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Dengo 80g Pae Tiakarete i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
- Dimensions & Packaging
- 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
- Tags
- Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
- Production Technology
- After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
- Design Challenge
- Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
- Research
- The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
- Inspiration
- The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
- Project Duration
- The project took place in Sao Paulo, between May and October 2018.
- Operation Flow
- Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
- Patents
- n/a
- Team Members
- Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo - Image Credits
- Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato
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