New Vision Mahi Tuatahi: Te Puoto Wai Huarākau by Ye Wang and Wei Chen

New Vision Mahi Tuatahi: Te Puoto Wai Huarākau by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2020

New Vision Mahi Tuatahi: Te Puoto Wai Huarākau

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #103664

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About New Vision Mahi Tuatahi: Te Puoto Wai Huarākau

Tuhinga Pukapuka: Ko New Vision he raupapa puoto wai huarākau i hoahoatia mō tētahi pāmu huarākau. Kei ia pounamu he whakaahua huarākau motuhake i hangaia ki te rorohiko hoahoa, ā, i mahia mā te tukanga tā rama. Ka whakawhitia e ngā whakaahua nei te momona kai o te wai huarākau hei momo āhua ngāwari e māmā ana te maumahara. Kua hangaia te raupapa nei kia rerekē i ngā puoto wai huarākau noa o ngā toa hokohoko nui, kia āta kitea, kia āta mōhiotia ai e ngā kaihoko ia momo wawe tonu. Ko te teitei o ia pounamu he 220 mirimita, ko te whānui hoki he 64 mirimita.

The Recognition

About the A' Design Award Rino

Ko New Vision Mahi Tuatahi: Te Puoto Wai Huarākau te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko New Vision Mahi Tuatahi: Te Puoto Wai Huarākau he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a New Vision Mahi Tuatahi: Te Puoto Wai Huarākau mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd