Plaza del Sol Kete Kai Iti by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2020
Plaza del Sol Kete Kai Iti
by Estudio Maba
Client: Plaza del Sol
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #104257
The Design
About Plaza del Sol Kete Kai Iti
Ko Plaza del Sol he hoahoa kōhiwi mō ngā pēke maramara rīwai. Ka tō mai ngā whakaahua i ngā tohu ā-iwi me ngā mea maharatanga e kitea ana i ngā tāone haerenga o Spain, ā, ka whakaaturia ēnei tohutoro i tētahi āhua o nāianei me te whakakatakata. Ko tēnā, ko tēnā pēke rere, ka kōrero i tētahi kōrero poto i hangaia mai i ngā mea maharatanga, me te whāinga kia ataata mai te kaihoko. Ka hangaia ngā whakaahua mā te whakaahua koiora tū e whakaritea ana i roto i tētahi huinga, ā, ka whakaputahia ngā pēke mā te tā matiro-rua (flexographic). Ko te rahi o tēnā, o tēnā pēke, he 195 mīrimita ki te 320 mīrimita.
The Recognition
About the A' Design Award Parahi
Ko Plaza del Sol Kete Kai Iti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Plaza del Sol Kete Kai Iti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Plaza del Sol Kete Kai Iti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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