Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro by Xiaoma Hu

Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro

by Xiaoma Hu

A' Design Award Hiriwa Winner in Takai Category

26,683

Verified Award Winner

Verify Award Status for #105557

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro

Ko te Jinsha Sauce Liquor he hoahoa whakakīnaki i hangaia mō tētahi waitohu waipiro Hainamana. Ka whakaatu te hoahoa i ngā takenga o mua, te horopaki matawhenua me te kounga o te hua mā te whakaahua. Ka honoa ngā pūkenga hanga waipiro tawhito me te wāhi motuhake o te hanganga, ā, ka whakaatuhia i roto i te momo toi peita pakitara o te Whare Kīngi Han. He āhua waitara te mata o mua o te pouaka, ā, ka maumahara ki te peita waituhi Hainamana. Kua whakauruhia hoki ngā tauira o ngā iwi tokoiti o Guizhou. Ka whakatuwherahia te pouaka, ka horahia te whakaahua pēnā i te kōpae pikitia.

The Recognition

About the A' Design Award Hiriwa

Ko Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jinsha Sauce Liquor Te Mahi Matua: He Whakakīnaki Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
Inspiration: The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.

Read the Press Release