Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia by Zhangyong Hou

Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2021

Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia

by Zhangyong Hou

Client: Oulevi

A' Design Award Rino Winner in Takai Category

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Colors

The Design

About Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia

Kuputuhi Pukapuka: Ko Oulevi he hoahoatanga ipu mō te pia hōu. Ko te ipu he kēne rino tioata, kotahi rita te nui o ōna kai, ā, ko te rahi o tōna whakawhāititanga papatahi he 274 mm te roa me te 193 mm te teitei. Ko te whakaahua tāia e hanga ana i te whakaahua o te kirihou pia. Ko ngā whakaahua e whakaatu ana i te takenga mai o ngā rawa māori, ko te pāre nō Ahitereiria, ko te rewena nō te raki o Ūropi, ā, ko te hops nō Amerika ki te Raki. Ko te tohu kirihou e āwhina ana i ngā kaihoko ki te mōhio ki te waitohu mai i tawhiti. Ko te whāinga o te hoahoatanga ko te whakaatu māramatanga i te kōrero o te hua i runga i te papa hoko.

The Recognition

About the A' Design Award Rino

Ko Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Oulevi Packaging Design Mahi Ārahi: Te Ipu Pia mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou